The Pixel 10A gets a distinctly Japanese twist

Google is making a big effort in what is now its most important Pixel market

Despite Google’s status as one of the true giants of U.S. tech, it’s never quite been able to make its Pixel phones into a mainstream success.

Last year, for instance, the company enjoyed record U.S. sales in September after the launch of the Pixel 10 line, according to Counterpoint Research. But despite achieving 28% year-on-year growth, the Pixel still only accounted for 6.1% of the $600-and-up smartphone market in the US, which is dominated by Apple.

There is one market, however, where Google has managed to turn the Pixel into a big hit, and surprisingly it’s in a country that was one of the last to adopt its search engine. The entry-level Pixel 8A and 9A have been some of the best-selling phones in Japan over recent years, and this seems to have prompted Google to pull out all the stops for the latest iteration.