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Multicore

The latest Ultra phone brings a splash of supercar influence

More of a Pininfirina design study than practical device

Sam Byford's avatar
Sam Byford
Apr 08, 2026
∙ Paid

Amid the usual barrage of new launches around this time of the year from the likes of Samsung and Xiaomi, I’ve been checking out the highest-end device yet from a manufacturer many readers won’t have heard of — but it’s one that marks an unusual collaboration with another brand that might be more familiar.

Infinix is a sub-brand of Chinese company Transsion, which also owns the smartphone maker Tecno. The manufacturer is particularly successful in developing smartphone markets like Africa and the Middle East; across all of its brands, Transsion accounts for about half of Africa’s smartphone market share, according to figures from Canalys last year.

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